How Our SaaS Growth Service Works.

Setting up your outreach system takes about a week.
We don’t need access to your email, your LinkedIn, or any of your systems. We use our own.
Before launching the campaign, we work with you to make sure that we get off to a great start.
Our outbound marketing process is outlined below.

STEP 1

Developing your ideal customer profile (ICP).

We work with you to clarify your ideal customer profile (ICP).
Your ICP can be seen as an explicit representation of a customer that would benefit immensely from your product/service.
If you already have an ICP we can work with that.

  • Firmographics
  • Industry keywords
  • Decision maker job roles
STEP 2

Creating a clear and enticing offer.

A clear and enticing offer is one of the keys to successful outbound.

One very effective strategy is to provide the solution to a problem.
A case study also can be a very effective way to add credibility to your offer.
Together, we can develop your offer to maximize positive response rates.

  • Industry/niche research
  • Problem - solution oriented
  • Outreach copy
STEP 3

Creating an effective case study.

Using a case study, we can illustrate how your SAAS benefitted a business in your target niche.
If you have an existing case study then we can work with it.
In the absence of an existing case study, we will work with you to create one based on a previous success story.
Adding a testimonial or 3 will also help.

  • Case study related to target industry
  • Testimonial related to targeted industry
STEP 4

Putting it all together and launching the campaign.

The final step is for us to assemble campaign sequences utilizing all of the information gathered and launch the campaign.
We will gradually increase the number of decision makers we contact per campaign to 1000 per month.
There is no limit to the number of concurrent campaigns.

  • Build campaign sequences
  • Launch first campaign
beyonD THE LAUNCH

Increase positive responses with A/B testing.

A/B testing alternative message options within a campaign can help us identify the most effective strategies.
Alternative offers can be tested and targeting criteria can be further refined.
In other words, our goal is a well-performing campaign that can be cloned.

  • A/B testing offer and messaging
  • Clone successful campaigns
TESTIMONIALS FROM PREVIOUS LEAD GENERATION CLIENTS (NOT SaaS PLATFORMS)
"We have worked with similar agencies in the past. Leadgenny is different. They are thoughtful, collaborative, professional, and easy to work with. Within a short period, they became one of our most valuable business partners."
Marvin Magusara
CEO To The Top Agency
“For years I have been looking for someone to prospect for my web development business. I was never successful in finding anyone like that, until I met Jeff.”
Rafael Castro
CEO Via Vision
"We have worked with Jeff for over a year now, and he has developed and overseen the outreach programme to generate quality sales leads for a client in the medical sector. I wouldn't hesitate to recommend him for other work in this field."
Nick Cunningham
CEO Neon Marcomms
"Jeff has been invaluable to growing our business, by providing excellent well targeted leads for us."
Kay Russell
MD Physicool Ltd
"I have been working with Jeff for the past 6 months plus as he has been very diligently working hard on generating new leads for our business. Jeff has gone about this with enthusiasm, perseverance and doggedness - which are all fantastic traits in this particular line of work. He has generated well over 50 established leads for us, including some very big name clients which have been great to be put in touch with. He has also established an easy to use lead tracking system for us to use, where we see details of the new leads generated, which really has added to the positive approach. "
Nick Christie
MD Jump 7
QUALIFY US

Is outsourced outbound marketing the right way to help grow your SaaS?

To successfully grow your SaaS brand, it can be wise to focus more on the outcome and less on casting the widest net. Why? Because retention and monetization, can double, triple, or quadruple your results. 
Highly targeted outbound campaigns attract new users that will benefit most from using your platform, resulting in happier customers, less churn, higher lifetime value and more referrals.

You will likely agree that it takes a lot of time and money to run your own outbound marketing campaigns – to target the users you really want.
When you outsource part or all of your efforts, you can benefit from a reliable stream of qualified new users and focus more of your time & resources on monetization, platform improvement, and customer service.

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